01
Shape the product
Understand the problem, decide what matters first, and use customer feedback to choose what to build next.
Product engineer & founder
Building and improving products people use
I’m Daniel, a product engineer combining hands-on development, product judgement and technical leadership. I founded Timetoast, which reaches millions of users every month, and have led development on award-winning client work.
A little about me
Good products need good judgement.
Building and running my own products has taught me to connect engineering decisions with customer needs and commercial realities. My responsibility extends from product direction and UX to architecture, infrastructure and billing.
I work hands-on across the full stack, using TypeScript, React, Node.js, Ruby on Rails and PostgreSQL. Recent work includes AI-assisted customer feedback analysis and MCP server development.
Alongside my own products, I’ve led engineering teams, introduced development practices and helped client teams take ownership of the software we built together.
02
Build and evolve
Connect UX, architecture and hands-on engineering to build new capabilities and improve the systems people already use.
03
Keep improving it
Learn from real usage, keep the product reliable, and help the team adapt the code and infrastructure as needs change.
Selected work
01
Timetoast
Independent product · Active
Timetoast is a timeline platform used by millions worldwide. I founded it and grew it into a commercially sustainable product, reaching more than three million monthly page views and peak daily traffic above 250,000 page views.
I’ve delivered almost all of the engineering hands-on, with responsibility for product strategy, UX, architecture, infrastructure and billing. I’ve also engaged and managed contractors for selected initiatives while retaining overall technical and product ownership. In 2025, I rebuilt and launched the core product, continuing its evolution after nearly two decades of operation.
A closer look
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See the bigger picture
Events and milestones in a connected timeline.
Make the data useful
Custom fields bring structure to each event.
Give every event context
Images, narrative and metadata in a vertical view.
02
Signaldeck
Independent product · Active
I built and launched Signaldeck, a customer feedback platform combining embeddable widgets, testimonial collection and AI-assisted analysis.
My work includes the product application, an API and an MCP server that gives AI agents access to customer feedback and analysis results. The platform uses TypeScript, React Router with server-side rendering, Node.js and PostgreSQL, with background processing and LLM API integration.
A closer look
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Ask the right questions
A form builder for focused text and rating questions.
Meet people in context
Feedback widgets designed to fit the host product.
Find the patterns
Use AI-assisted feedback analysis to highlight repeating topics.
03
Typecurve
Independent product · Now retired
Typecurve was a platform for creating, customising and ordering physical prints of generative art. People could adjust colours, shapes and composition, preview their artwork in the browser, and order a print made to their choices.
I built and launched the product, bringing together procedural graphics, an interactive editor and e-commerce. The work combined creative coding, interaction design and full-stack engineering, using React and p5.js with Ruby on Rails and PostgreSQL.
A closer look
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Put creativity in your hands
Live controls for colour, shape and composition.
Code becomes colour
A selection of procedural designs as art prints.
From browser to wall
Custom artwork, made into finished prints.
Client work and technical leadership
Alongside building my own products, I’ve worked as a freelance engineer for digital agencies and direct clients. My agency work has included repeat engagements, leading engineering teams and contributing to award-winning projects such as Foot Locker’s Sneakerpedia and Wall’s Share Happy.
I’ve also worked on digital projects for Ford, Marks & Spencer, the World Economic Forum, L’Oréal, Wella and UNICEF.